Melanie Notkin

Melanie Notkin is the founder and personality behind Savvy Auntie, the beloved lifestyle brand celebrating modern aunthood, including SavvyAuntie.com and the national bestseller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids. She is the foremost expert on the emerging demographic of childless, often single, women in North America, and the gateway to a multi-billion dollar market. In 2012, she partnered with Weber Shandwick on a national research study entitled: The Power of the PANK®, the term she coined in 2008 for this rising demographic of child-loving aunts. In March 2014, Notkin released Otherhood: Modern Women Finding a New Kind of Happiness. DeVries Global PR teamed up with Notkin on a national study of the Otherhood™ demographic. "Shades of Otherhood: Marketing to Women without Children" was released on April 30, 2014. Notkin has appeared on the TODAY Show, CNN, Rachael Ray, in The New York Times, WSJ and more.