Luca Cian

Luca Cian is a professor at the Darden School of Business, University of Virginia, and a visiting professor at Columbia Business School. With expertise in marketing, AI, and business research, he has published extensively in top-tier academic journals. Holding a Ph.D. in Psychology from the University of Verona, his research explores consumer psychology and the impact of AI on business strategies. An award-winning scholar and educator, Cian has been recognized for both his research contributions and teaching excellence.