Marketing From X2Z - Marketing for Small Business

Marketing from X 2 Z helps small business owners cut through the noise and master strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives for a complete view of today’s digital marketing landscape.

From social media and content creation to websites, email, and analytics, Mike and Liz break down what works for small business marketing—without fluff or jargon. Episodes are packed with practical tips, real-world examples, and actionable steps you can use to strengthen your foundation, attract ideal customers, and drive consistent growth.

Whether you’re just starting out or refining your strategy, you’ll walk away with clear, actionable ideas to grow your business. Follow us on social to learn, connect, and build success from X to Z.