Yeasha Sobhan

Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., which has become one of the fastest-growing areas within the group’s businesses. She has expanded the division’s product line to cover paper, tissue, and hygiene items. As a member of the executive team of Bangladesh’s largest conglomerate, she has gained respect as a female leader in the industry. Her leadership focuses on diversity and inclusion, shaping the company’s culture through resilience and empathy. She is known for her clear communication and ability to guide teams through challenges with steady decision-making.

Yeasha has directed efforts to develop eco-friendly paper solutions and led marketing and business operations across critical strategic business units. These actions have helped increase revenue and grow the customer base. In 2018, she was honored with the Bangladesh Women Leadership Excellence Award for her vision and strong approach to marketing and management.