ALMAY

Almay is calling on everyone to love themselves and the way they look, to be their most beautiful, vibrant selves and showcase that in any way they see fit. It’s time to open up the definition of what’s beautiful and stop letting others define it for you. Makeup is so much more than mascara. It’s a way to express what makes you, you. Almay’s products are inspired by you: your best features, your go-to styles. Almay makes makeup that puts your unique beauty on display.

Since 1931, Almay has been the first hypoallergenic, fragrance-free cosmetic line. Part science. Part self-expression. Almay has always led the way. In 2017, Almay is going worldwide. In the next few years, Almay is looking to expand shades, embrace change, and empower self-expression in every stroke. The new motto is: “More options and less rules.” The latest lineup: foundations that are anything but basic, textured shadows for shifting moods, bold brows that outlast any trend. And that’s just the beginning!