Erlina Chang

Hello beauty babes! My name is Erlina Chang. I am an Indonesian beauty vlogger, blogger and make up artist based in Jakarta. I have a degree in pharmacy, but decided to follow my passion in make up and beauty.

My beauty vlogger journey started back in 2015 when I got my own digital mirrorless camera. I made a pact with myself to post a photo a day on Instagram – @rlinachang. Back then I was doing a lot of flat lays and posting mostly my travel and food pictures.
After several convincing from my husband and some closest friends, I began to make contents that I most passionate about, which are make up tutorials, beauty tips, hacks and reviews.

It was and still is a hard work to keep up with my pact, but the support from my viewers and the ability to inspire others, energizes me to keep on going.
I also realized that sharing opened up the door to many unique opportunities.

Well, that’s me in a nutshell.