Hidden Hype

Hidden Hype is a Premium Streetwear, Hip Hop and Urban Clothing Boutique. We are a retailer for individuals who appreciate fashion. Based in the bay area, with 2 locations in San Jose and San Francisco, Hidden Hype is California’s premier street wear store. Shop Men’s, Women’s & Kids. 

Check us out for all types of cool hoodies, beanies, pants, accessories, graphic tees, sweat pants, joggers, fashion basics, snap backs, long sleeves, crew necks, track suits, jackets, stickers, jerseys & more.  All the leading streetwear brands are available on our online store including Billionaire Boys Club, China Town Market, Kappa Crooks & Castles, Ice Cream, Cookies, King Ice, Stussy, Crysp Denim, Embellish Pants, XLarge clothing, Publish & more.  

Our youtube channel is going to give you the inside scoop about new arrivals, product reviews & unboxing, clothing hauls, customer experiences, business operations, streetwear news, giveaways & more.  Don't forget to subscribe, thanks!