Popular Genius

Popular Genius discovers opportunities where people, pop culture and brand potential intersect. We're innovation consultants that match brands with the authentic, transparent passions of people.

How?  We study what people make popular -- and how people drive genius.  Dissecting popularity allows us to show what it really takes to grow relevance:  with whom, when, why, and for what mutual benefit.  Exploring genius thinking shows how the inspired are changing the world in real time.