Shotgun Show

Past marketing modalities were limited to spending thousands of dollars for PRINT, tens of thousands for RADIO and hundreds of thousands for TELEVISION.
Broadcasts were a one-way communication where consumers were forced to endure commercials in order to read an article, hear their favourite song or see how a show ended. But in this Century consumers CHOOSE WHAT they want, HOW they want it and WHEN they want it. If they are not engaged properley, they can be GONE in less time than it takes to finish reading this sentence.