Aberdeen Strategy & Research 

Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. 

Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including Technology, Customer Management, and Business Operations.