Citizen Watch US

Welcome to the official Citizen brand channel. Explore the latest videos to learn about our watch collections, events, brand partnerships, and more.

Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. We believe in purposeful power — that means thinking differently about power and how it can help the world rather than harm it. That’s why our watches run on Eco-Drive technology that harnesses power from any natural or artificial light source, preventing millions of batteries from entering landfills and helping to protect the Earth for future generations.