DPAA Global

The Digital Place Based Advertising Association (DPAA) leads the Digital Place Based and Digital Out of Home (DOOH) industry as marketing to consumers outside the home continues to experience aggressive growth.
 
Digital OOH growth is due to societal shifts where people are spending more time out and about in urban areas.  Additionally, the proliferation of digital screens outside the home with their ad-friendly capabilities, coupled with the fragmentation of ad opportunities inside the home, paves the way for this continued ascension of media spend to DPAA members. The important and wide use of mobile and location data has further empowered these screens to become powerful targeting mechanisms offering up new means of addressability and attribution.

More information: www.dpaaglobal.com