(Link good until June 6, 2009)
The new 2009 Ford Flex's unique, multi-faceted marketing c
(Link good until June 6, 2009)
The new 2009 Ford Flex's unique, multi-faceted marketing campaign launched in mid June with multi-media outreach that reflects the distinctive personality of Ford's newest crossover vehicle.
"The Ford Flex is electric. It provokes a reaction, so the approach that we're taking to launching the vehicle will be unconventional and quite unexpected," said Jim Farley, Ford group vice president, Marketing and Communications.
The campaign kicks off with television ads celebrating Flex's individuality that begin airing Sunday in select markets throughout the country. The provocative 30-second ads were directed by Mark Romanek, one of the industry's most celebrated directors of music videos.
Romanek has won more than 20 MTV awards, three Grammys, a Country Music Award and three Billboard Music Awards. He has directed numerous music videos for artists including Johnny Cash, Coldplay, Janet Jackson, Mick Jagger, Jay-Z, Nine Inch Nails, Beck, Fiona Apple, Lenny Kravitz, Madonna, Red Hot Chili Peppers and R.E.M. Romanek also directed the feature film "One Hour Photo" with Robin Williams.
"Romanek helped us create a set of commercials that are a visual treat," said Ford Crossover Marketing Communications Manager Usha Raghavachari. "The ads are unlike anything Ford has done in the past, and that's very deliberate."
The TV spot, titled "Grid", offers a sophisticated, computer-generated tour of the Flex's design and technology features, backed by engaging music by up-and-coming musician Santogold. It can be previewed on the Ford channel on YouTube.
Santogold is an emerging singer/songwriter and producer for Downtown Records, a subsidiary of Warner Music and Atlantic Records. Hailed by Rolling Stone magazine as one of the top 10 artists to watch, she released an eponymous solo album earlier this year, earning strong reviews from critics including the New York Times, which wrote, "Singing in a haunting, sensual wail...she adds a layer of softness to an unusual mix of synthesizers, dance hall rhythms and percolating new wave."
She recently finished a European Tour, played at the 2008 Coachella Festival in California and has been featured in Fader, Rolling Stone and Spin. The Flex spots will feature vocal two tracks (L.E.S. Artistes and Say Aha) from her debut album.
For more information, please visit www.fordvehicles.com/flex.
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Added: 1 month ago
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The secrets behind the new Ford Flex's ultra-quiet ride can be traced to a nondescript tes
The secrets behind the new Ford Flex's ultra-quiet ride can be traced to a nondescript test facility in Allen Park that houses a giant 23-foot fan capable of blowing wind up to 100 mph. It was in Wind Tunnel 8 at the Jacobs's Technology Driveability Test Facility where Flex engineers spent months measuring, pinpointed and mitigated wind noise inside the Flex cabin. The teams employed microphone-equipped mannequins inside the cabin and special tape on the exterior to spot to detect the smallest imperfection that could lead to wind noise. As a result, the Flex, which hits showrooms this summer, delivers a quieter ride than competitors including the Acura MDX, Toyota Highlander and GMC Acadia, according to internal testing.
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Added: 2 months ago
Views: 2,686
The all-new 2009 Lincoln MKS full-size luxury sedan debuts in Los Angeles, providing custo
The all-new 2009 Lincoln MKS full-size luxury sedan debuts in Los Angeles, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.
Starting below $38,000, Lincoln MKS orders are now being accepted; customers can visit www.lincoln.com to build and price their vehicle.
The Lincoln MKS offers a suite of technologies and features not found on other luxury sedans.
The Lincoln MKS is the first vehicle to embrace Lincoln's new design DNA.
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Added: 8 months ago
Views: 4,544
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Ford Sync™Debuts -- as an industry-exclusive, hands-free way to use cell phones and portab
Ford Sync™Debuts -- as an industry-exclusive, hands-free way to use cell phones and portable music players using voice commands. Sync will be standard on Lincoln products and widely available on Ford and Mercury vehicles. Option price: $395.
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Added: 10 months ago
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February 6, 2008 at the Chicago Auto Show, the Ford Transit Connect makes its U.S. debut.
February 6, 2008 at the Chicago Auto Show, the Ford Transit Connect makes its U.S. debut. The Transit Connect is designed to bring American small business owners a new vehicle choice that offers improved fuel economy, bigger load capacity and better cargo accessibility than today's commercial vehicle offerings.
For the Chicago show, Ford kitted out Transit Connects highlighting three local businesses -- including a catering and event planning company, a wine wholesaler and home technology integration firm -- as well as a five-member Chicago blues band. This video introduces us to the people who will use the vehicles.
The Windy City is a fitting place to debut the versatile Transit Connect. Its maneuverability makes it ideal for urban use, where streets are congested and parking space for delivery or service vehicles is limited. Its tight turning radius makes Transit Connect as nimble as a compact car. And its height makes it ideal for tight parking garages with limited-height clearances -- Transit Connect gets in and out of garages with as little as 6 ft. 8 in. clearance.
Purpose-built for small business owners, the Ford Transit Connect is a versatile compact van that offers a fuel-efficient alternative to full-size commercial vans.
Transit Connect is another example of how Ford is leveraging its global product lineup. Transit Connect is designed, engineered and manufactured by Ford of Europe. It was named International Van of the Year when launched in 2003.
Ford is the Commercial Vehicle leader in the U.S. with 40 percent share of the total commercial vehicle market and has been the full-size van leader with the Ford E-Series for 29-years running. Transit Connect further builds Ford's strong commercial vehicle portfolio.
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Added: 5 months ago
Views: 4,991
Ford Sirius Travel Link gives drivers and passengers up-to-the-minute information and ente
Ford Sirius Travel Link gives drivers and passengers up-to-the-minute information and entertainment content through the vehicle's navigation system. This includes: current gas prices from an estimated 120,000 filling stations; local, real-time traffic information for 78 markets; coast-to-coast weather conditions with five-day forecasts; sports scores, and movie listings. Travel Link works through the existing SIRIUS satellite and repeater infrastructure -- offering uninterrupted, coast-to-coast coverage. Ford Motor Company's Jason Johnson demonstrates.
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Added: 6 months ago
Views: 3,366
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Auto legend Carroll Shelby is smiling about his new Ford Shelby GT500KR: the King of the R
Auto legend Carroll Shelby is smiling about his new Ford Shelby GT500KR: the King of the Road.
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Added: 7 months ago
Views: 9,521
Country music star Toby Keith and Ford President of the Americas Mark Fields unveil the ne
Country music star Toby Keith and Ford President of the Americas Mark Fields unveil the new 2009 Ford F-150 at the North American International Auto Show in Detroit.
Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models. New for the 2009 F-150 is the Platinum series, the most luxurious F-150 ever and the answer to a perennial question: Just how high-end do truck customers want to go?
The new 2009 Ford F-150 offers customers the most choice with more configurations than any other full-size pickup on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants.
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Added: 6 months ago
Views: 14,437
Added: 5 months ago
Views: 8,357
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