APEX Business-IT Global Case Challenge

The APEX Business-IT Global Case Challenge is an annual case competition that emphasises how IT can be used in innovative ways to meet strategic business challenges. The competition is hosted and organised by the School of Information Systems at Singapore Management University (SMU). The organising committee is comprised of undergraduate students from the various schools across SMU.

Each year, the APEX Business-IT team works closely with industry partners and the SMU Case Writing Initiative to create an original, “live” case. The case highlights current and emerging problems, technology options, implementation scenarios and managerial choices facing real-world managers as they grapple with the challenges of using IT to enhance their competitive advantage.

Vist our Webpage: http://apex.smu.edu.sg/