BUCHERER | SWISS WATCHES & FINE JEWELLERY EXPERTS

Swiss Watch & Fine Jewellery Experts since 1888.

Founded by Carl-Friedrich Bucherer in Lucerne, Bucherer has grown from a local store into a global leader in luxury watches and jewellery. We proudly offer an unmatched selection of Rolex watches, reflecting a partnership that began in the 1920s. In 2023, Rolex further solidified our bond by acquiring Bucherer, which continues to thrive as an independent entity within the Rolex group.

Bucherer stands out for its exclusive jewellery, made in our atelier, featuring rare diamonds and unique gemstones. With over 110 stores across Europe, the US and China, and a dedicated team of over 2,400 professionals, we invite you to experience your personal moment of luxury at Bucherer. 

Discover more at www.bucherer.com.