Multi-Channel Networks 101

Multi-Channel Networks (MCNs) are entities that affiliate with multiple YouTube channels, often to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development.

These companies are not affiliated with or endorsed by YouTube or Google.

Over the past few years, we have seen an increase in the number of MCNs in the YouTube community. These MCNs tend to be focused around a vertical and/or demo with large, targeted audiences for programming, distribution, and sales. Often, MCNs enter into contracts with their channels under which the MCNs are entitled to keep a portion of the advertising revenue generated by those channels.

Have you recently been invited to join an MCN? Whether or not to join an MCN is an important decision, and you should make sure you understand all the pros and cons. Keep in mind that you don’t have to join an MCN in order to join the YouTube partner program or get access to promotional features. Please browse through the sections below to learn more.

You’ll also benefit from this information if you are interested in becoming an MCN, or if you operate an MCN and want to learn about our policies and guidelines.

(Note: the information on this site is for informational purposes only, and is not intended to provide legal advice. Before entering into any agreement with an MCN, you should consult a lawyer.)

Joining an MCN

Learn about joining an MCN and what to think about in advance.

Managing an MCN

Learn about our MCN guidelines and policies.