Iman Nazari | CRO & Experimentation

I'm Iman Nazari, founder of 99Ways.

I work on conversion rate optimization, A/B testing, experimentation, product analytics, and tracking—particularly finding the few factors that have the greatest influence on customer decisions and business outcomes.

I've worked with 20+ businesses on CRO and experimentation, with repeated experiments producing substantial improvements in conversion and revenue.

On this channel I share the systems, experiments, analytics methods, and lessons behind that work: CRO strategy, customer behavior, experiment design, PostHog, measurement, attribution, and real A/B testing results.