Areias and Brait Real State

Areias e Brait Gestão Imobiliária is an initiative of João Henrique Areias, who loves and was raised in the mountain region, on the outskirts of Itaipava, where he studied and had his first job at age 15 at the Lusitos shoe factory belonging to the Pina Cabral family.

At the age of 20, in March 1975, he was admitted to IBM Brazil where he worked until 1990, in the areas of sales, marketing and communications.

In 1987, he entered the sports industry, being one of the pioneers of sports marketing in Brazil, enabling the first Brazilian soccer championships (Copa União 87) and basketball, with funds coming exclusively from the private sector.

In 2017, he returned to live in the mountain region, with his wife Regina Brait. In 2020, after working in the technology and sports areas, he starts a new journey in the real estate area, with unique projects focused on sustainability.