Bureau of Market Research (Pty) Ltd

The Bureau of Market Research (Pty) Ltd (BMR) operates as an independent market research entity within the University of South Africa (Unisa) Corporate Group structure. Based on industry demand the BMR was established in 1960 and transformed into a wholly owned subsidiary of Unisa Enterprise (Pty) Ltd in 2019 to optimize its business functionality. 

The sustainable business of the BMR is deeply-rooted in ethical, scientific, intelligent, innovative, high quality, accurate, reliable, unbiased and inclusive market research practices that are collectively applied in a practical and strategic style to generate custom-made, one-stop modern market research intelligence optimally impacting on business and societal transformation.  

The research scope of the BMR focus on demographic, economic, business, household wealth, behavioural, communication, youth and consumer neuroscience.