Scot Maitland - The Elevated Bear

Most NA menus fail for the same reason. There’s no system behind them.

I’m Scot Maitland, founder of The Elevated Bear. I teach the ENAB methodology, a four-pillar framework covering the physics, engineering, perfumery, and hospitality of non-alcoholic beverage design. It’s the system that tells you why a drink works, not just what goes in it.

On this channel: the science behind NA beverages, why most programs flatline, and how to build drinks and menus that guests actually want to order again.
If you’re a beverage director, venue operator, or hospitality professional who wants an NA program that performs, start here.

Winner, Sans Bar Academy Pitch Contest, Summer 2025. Finalist, Austin LGBTQ+ Business of the Year, 2025.

Work with me: scot@theelevatedbear.com