First Came The Word

The generative, creative universe of Ramala Hubb'Allah — the process, the projects, the codes. 

First Came The Word is an ambitious intellectual endeavor by teacher-designer Ramala Hubb'Allah who is developing a number of correlated projects using a DESIGN PEDIGREE and a GENERATIVE SYSTEMS along with an internal LEXICON. This pedigree, generative system, and lexicon are being coded under this project that is part curiosity, part performance, and part a codex that sits behind real-world outputs that touch lives at all levels. 💙🩵

This channel shares the background processes, branding systems, the internal lexicon of Ramala Hubb'Allah's built worlds. The aim is to build a reference library for the concepts and processes, as well as explain the internal concepts of her project universe. This is also where the methods of our internally-developed branding systems are also offered to potential partners and clients so they can use the keys that we developed.
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