Follow a Farmer

Welcome to the Follow a Farmer campaign 2026!
Meet seven farmers from Denmark, Sweden, and Finland, and get inspired throughout the entire 2026 growing season!

BASF is collaborating with seven farmers who will each share their experiences throughout the season. They’ll talk about their ideas and the challenges they face on their farms.

The farmers come from different regions in Denmark, Sweden, and Finland, each with unique conditions and opportunities based on location, soil types, and production systems.

They are all committed to their farming operations and will share video clips, interviews, and photos.

This gives you a glimpse into their everyday life – every month from March until autumn, when we’ll reflect on the season during the final wrap-up in October 2025. Be inspired by their challenges, success and failures as they look to run modern, sustainable and profitable farms. 

All videos have English subtitles!