How To Misbehave

Uncovering behavioural and psychological tactics used by marketers, sales experts, advertisers, and platforms to subtly shape your decisions and behaviour.  

Hi, I'm Joe the founder of HTmB. I'm a social psychology and behavioural science enthusiast who wants to share his take on how experts are using the latest research findings to shape our decisions as consumers (customers). 

To do this I to create videos explaining what psychological tactics and behavioural science techniques industry experts use, and how they affect our choices and actions. 

My focus is primarily on uncovering how marketers, sales experts, advertisers, use these techniques and tools to influence your thoughts, feelings and emotions so that you behave the way they want in certain contexts. 

Why is my channel called "How to misBehave"?

Their job: 
To make you behave like a good consumer. 

My job: 
To help you misbehave and make your own choices.