Jared Veldheer

Optimization. It's a buzzword and a half. You see it everywhere. Let me break down what it means to me. Nutrition, fitness, gardening, and home brewing: those are all things I love. Because I love them, I look for ways to get better at them every day. That's optimization.

That's what earned me a 10-year career in the NFL.

Now it's what has me searching Michigan for the best burger. 

It's what has me putting in hours to bring you the best rucking technique. 

It's what has me cooking food for my kids elementary school.

Recently, it's had me interviewing the best people in craft brewing to try to find out the difference between a pretty good beer and a truly great beer.

On this channel, you'll see me optimizing my life: doing whatever I can to get things going up and to the right. My hope is that in doing so, I can help you avoid some mistakes I might make and maybe even inspire you to optimize your own life.

My name is Jared Veldheer. Welcome to my YouTube channel.