Simba Safaris Ltd

In 1969 the Dharamshi Bhimani family also known in tourism circles as – The Simba Family – established Simba Safaris and began leading adventurous travellers through Tanzania’s Northern Circuit. They were joined by two other tour operators, and these three pioneers opened the Northern Circuit to a broader travel market. The modern luxury safari was born in Tanzania. Those were heady days, with plenty of challenges to meet, lots of trial and error, lots of mistakes and lessons learned until the right practices were found and refined. One thing remained consistent, however: the conviction that strong family values translated to strong business values. Clients must be cared for in the same way that family is cared for. With that truth as our guide all the struggles that come with creating an industry from the ground up – literally from the ancient volcanic ash that is the dust of the Serengeti – could be met and overcome.