Aakriti Bansal

I have been obsessed with marketing for as long as I can remember.

Over the last 8 years, I have worked inside some incredible organizations. 

At L’Oréal, I learned how global brands think about consumers, positioning, and scale. At Noise, I saw how an Indian brand could go from being a challenger to category leader. 

These experiences shaped everything I believe about what good marketing looks like.

Marketing is not just about ads and aesthetics. It is about understanding people, building trust, and making decisions that compound over time. That is the version of marketing I care about, and that is what I talk about here.

Recently, I started Naaritive, my own strategy and consulting firm, to bring that thinking to more businesses.

On this channel, I break down marketing and business moves in a way that is honest, practical, and rooted in real experience. No fluff, no generic advice.

If that is the kind of content you are looking for, you are going to want to stick around.