Addo Aesthetics

Daniela Woerner is the founder and CEO of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that has helped 600+ six- and seven-figure spa owners scale with strategy and systems. With nearly two decades in aesthetics, she has trained alongside top physician-dispensed brands, consulted leading dermatologists, and helped thousands of spa professionals streamline operations and maximize profitability.

Her mission is to transform overworked aestheticians into Spa CEOs—building businesses and lives they love through strategic systems that drive long-term financial growth.

Daniela hosts the Spa Marketing Made Easy podcast, where she shares expert insights, real-world strategies, and in-depth conversations to help spa owners elevate marketing, optimize operations, and achieve sustainable success. With 400+ episodes, 1M+ downloads, and a top-1% global ranking, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals ready to level up.