Ben Moorsom

Ben Moorsom is an engagement expert. 

Early on, he realized that audience attention was a prized commodity to be fought for. In the world of corporate events and communications, he witnessed corporations ‘imposing’ their content on audiences, and with suboptimal results. This sparked a quest to correct this approach for the sake of audiences everywhere.

Impactful engagement ultimately resides in the field of behavioral science. Every experience seeks a behavioral outcome. By understanding the outcome and what cognitively resonates with audiences, we can design experiences that reach people in ways that matter most.

With decades of experience applying behavioral insights to experience design, Ben has seen the impact of cognitive resonance in various contexts. 

Ben is a speaker, thought leader, CEO of Debut Group, and author of Engagement: Decoded.