Chad Corriveau - Technical Marketing

Practitioner authority on technical marketing. Twelve years building go-to-market narratives for enterprise AI, IT operations, and security products at ServiceNow. Now independent — running ThinkRoot, an advisory platform for technical marketers navigating positioning, competitive intelligence, and AI-era GTM.

This channel covers the craft behind technical marketing: how stories get built, how demos land, how positioning holds up under pressure. Home to video conversations for Technical Marketing (technicalmarketing.org), a field manual for the discipline.

Advisory and speaking engagements at thinkroot.io