Marketing That Works

AI workflows for senior B2B marketers judged on pipeline, not posts. Claude, ChatGPT, and the systems shipping inside Fortune 500 marketing teams.

I'm Charles Clayton. Nearly 20 years in B2B marketing — ABM, demand gen, revenue — contributing to nine figures in enterprise pipeline. I translate what works with AI into workflows you can use on real campaigns.

For operators tired of AI content built for solopreneurs, agency hustlers, and tech bros who've never carried a number.

What you'll find:

🤖 Claude and ChatGPT workflows for marketing — positioning, brand voice, briefs, ABM plays
📁 The folders, files, and prompts I use on live campaigns
📊 Honest takes on what AI does well, what it doesn't, what's overhyped

If "growth hack" content doesn't apply to your job, you're in the right place. New video every week.