Chris "NIFTY" Nichols

From an early age, I developed a passion for the automotive industry, marketing, and sales. I applied what I learned across multiple industries to a detailing side business while working full-time, eventually transitioning into detailing as a full-time career shortly after graduating high school.
After relocating to Atlanta, I spent five years growing a detailing brand into a globally recognized name, building and managing a social media presence that reached thousands and fostered strong community engagement.
In early 2023, I exited my business and moved into marketing leadership roles, including managing marketing for an automotive lighting brand and working across the off-road and powersports industries. Today, I serve as Marketing Director at ACP Detail Supply in Marietta, GA, where I lead brand strategy, content, and growth initiatives.