Copy Close Reads | Education-Based Sales Copy

You’ve got an educational product?

Can you sell it? Or does it collect dust sitting on the shelf? 

I’m a literature teacher who fell for copywriting 5 years ago after reading Robert Bly’s The Copywriter’s Handbook.

Now, I’m merging my two loves—literature and copywriting—to create Copy Close Reads.

I close-read classic sales letters, line by line, to pull up the words, techniques, and psychological principles that entice people to throw open their wallets.

What will you get from Copy Close Reads videos? 

You’ll learn from classic sells copy how to write copy for educational products and services like: 

• books 
• curriculums 
• professional development 
• educational technology

I study the copy. I break down the techniques. I practice what I learn.

And I share it all with you.

🖊️ Check out close readings of Ed McLean’s 1959 classic sales letter for Newsweek: https://youtube.com/playlist?list=PLdTQi4lCpb2Q&si=L4msbmn19gd1saQf