DoctorFresco

I’m Dr. Germán García-Fresco, a neuroscientist exploring the science behind why people buy, choose, trust, pay attention, and take action.

On this channel, I break down the psychology and neuroscience behind consumer behavior, persuasion, pricing, advertising, decision-making, and neuromarketing.

You’ll find:

Real behavioral-science experiments explained clearly
Famous marketing claims fact-checked
Cognitive biases and persuasion principles
Pricing psychology and consumer decision-making
Neuromarketing insights
Website, ad, and sales-message “Buyer Brain” analyses
Practical applications for entrepreneurs, marketers, and sales professionals

My goal is simple:

Separate real science from marketing hype — and show you how to apply what actually works.

If you want to understand how people decide, why customers buy, and how to communicate more persuasively without relying on pseudoscience, you’re in the right place.

The science behind why people buy.