Follow the Rabbit Podcast

Follow the Rabbit is a podcast by Igor Schwarzmann and Johannes Kleske. We decode cultural patterns through curious conversation—exploring how technology, culture, and economics shape the way we live, work, and think.

Each episode connects unexpected dots: a $19 strawberry and global luxury economics. Print magazines and digital fatigue. GLP-1 drugs and the future of social status. We sit somewhere between trend forecasting, cultural criticism, and philosophical inquiry—delivered from Berlin with warmth, humor, and genuine enthusiasm for understanding how the world actually works.

Four seasons, 52 episodes, and an ever-growing list of rabbit holes we couldn't resist following.

New episodes on Spotify, Apple Podcasts, and wherever you get your podcasts:
https://episodes.fm/1763655913