Gen Alpha Tribe Series

It is the era of the GATs.

The Gen Alphas are not only digital and screen babies, they have seen it all, from COVID to the rise of AI, they are the most connected yet socially distanced demographic. Born to Millennial parents and Gen Z older siblings, they are currently the most populous and the most globally connected and diverse generation. They are reshaping social norms and consumer trends with a high level of eco-consciousness. 

In a few years, they will enter the workforce, not in traditional job roles, but favoring portfolio careers with multiple income streams and purpose-driven work. Despite being tech natives, their generation will prioritize digital wellness, making a conscious effort to disconnect from the "always-on" culture and prioritising their mental health.

GAT is born and centered in the rich continent of Africa, paying homage to its vibrant culture, youthful population and it's warm hospitality.

Welcome to the GAT Series. Get ready to dance to the beat!