Ismail Ariffin

In 2012, I sold headphones to my classmates - buying them from Malaysia and reselling them in Singapore. The exchange rate was 2MYR:1SGD and I had 50% profit margins.

In 2019, I founded a marketing agency during the height of COVID helping financial advisors and realtors. It eventually grew into a 7-figure company with over 25 team members all over ASEAN, helping clients generate more than $1 million in commissions.

In 2025, I founded my next venture, an AI startup on a mission to help 100 businesses automate the mundane and focus on what truly matters.

After more than a decade in entrepreneurship, I’ve had no regrets except for one: I wish I had documented it all.

Which is why now, I'm documenting everything - the wins, the lessons, and the journey of going from zero to one. I hope this inspires anyone out there to be bold, take risks, and build something of their own.