Knownful by Matthis Duarte

On this channel, I break down how AI search and modern SEO actually work, and how to get your brand found, whether that's ranking on Google or getting recommended by AI.

You'll learn practical SEO that still works, how tools like ChatGPT and Claude decide which brands to surface, and what it takes to get cited in AI answers. Expect breakdowns on SEO strategy, keyword research, technical SEO, GEO, AEO, AI visibility, and zero-click search.

I also share original research like the AI Search Visibility Index, a monthly study of which brands AI actually recommends. The data is free, and no brand pays to be included.

I'm Matthis Duarte, 10+ years in search. My goal: to be the clearest, no-hype source on winning in search, from SEO to AI.

Subscribe and follow along as I figure out, in the open, who wins in search and why.