Laava_id

Laava is an Australian business that’s using innovative technology in the fight against global counterfeiters.
We have developed and patented Laava Smart Fingerprints. Like a QR code, but better

Developed in collaboration with CSIRO, Laava Smart Fingerprints are scannable, randomly generated, individual images, not codes, making them more secure than a QR code.

With over 10M (June 2020) unique Laava Smart Fingerprints already downloaded in Australia and applied to product labels or packaging, Laava Smart Fingerprints are fast becoming recognised as a global mark of trust.

Connecting consumers with brands
When consumers scan the Laava Smart Fingerprint they not only receive confirmation of the product’s authenticity and provenance, but the digital platform also shares direct stories behind the brand, and provides opportunities for business owners and consumers to engage more directly.