How the Outdoor Industry Works (Long Run Labs)

We break down the people, ideas, and businesses shaping the world of running, trail, cycling, and the broader outdoor economy.

Hosted by Jonathan Levitt, this channel pulls back the curtain on how brands grow, how athletes build influence, how events scale, and how the entire outdoor ecosystem actually operates behind the scenes.

You’ll find:
• founder and athlete interviews
• marketing and partnership breakdowns
• case studies from top outdoor brands
• deep dives into trends, tech, and consumer behavior
• stories from the leaders building the future of the industry

Whether you’re growing a company, building a career, or just obsessed with the outdoor space, this channel helps you understand the business side of the sports you love.

New videos weekly.