LureWright

LureWright is built for people who make their own baits.

We’re developing precision materials for soft-plastic lure makers, including plastisol, colorants, effect powders, glitter, and performance additives through our Crystal product line.

On this channel, we’ll cover bait making from the bench up: plastisol formulation, color recipes, glitter and effects, mold design, injection techniques, troubleshooting, product testing, and the development of LureWright materials.

Whether you’re pouring a few baits for yourself or building a full tackle business, the goal is simple: better materials, repeatable results, and better baits.

Precision materials for lure makers.
🌐 www.lurewright.com
📷 Instagram: @lurewright