Maria Boicova-Wynants

Most IP failures are not legal failures. They are decision failures.

This channel is about how real IP decisions get made under pressure. Not theory. Not checklists. Actual choices with incomplete information, competing incentives, and consequences that show up later.

You’ll find three things here:

• IP Strategy 101 course
A structured foundation. How IP connects to business models, risk, and competitive advantage. No fluff, just what matters.

• What Would You Do? (Podcast)
Short, high-stakes scenarios. You’re in the seat. You decide. Then we break down what’s really going on beneath the surface.

• Targeted insights
Trademarks, copyright, contracts, disputes, AI, data, art law. Only where they intersect with real decisions and real outcomes.

This is not about collecting IP rights.
It’s about making better decisions when it counts.

Clarity first. Then action.