Maxim Sapozhnikov

Ever wondered what really happens behind the scenes of the fashion industry? 

I’m the founder of F2MAX, a global creative production company that creates high-end digital content for fashion, beauty, and luxury brands—as well as top magazines.

With offices in Milan, Paris, New York, Dubai, and Moscow, my team and I work with some of the biggest names in the industry, from Prada and Bulgari to Versace, Dolce & Gabbana, and Fendi.

On this channel, I take you inside the world of high fashion—from exclusive backstage moments and runway chaos to the creative process behind luxury campaigns. You’ll see firsthand the challenges, artistry, and behind-the-scenes action of working with global celebrities and brands.

Subscribe now for an all-access pass to fashion’s elite world!

📍Milano