Max Sharun — Marketing and Human Nature

Marketing is not about mechanics or life hacks. It's the psychology, neuroses, and desires of people packaged into a brand.

I am Max Sharun, brand transformation producer. I help businesses create not just advertising, but the audience's attitude towards the brand. Because a loyal audience is an asset that works even when advertising is turned off.

On the channel: brand analysis through consumer psychology; thought experiments about marketing; an honest look at why some brands are loved and others are not.

For those who are building a systematic business, and not always chasing leads.