MyRatesMagic | Richard Bedenham

Welcome to MyRatesMagic — a channel dedicated to making hotel revenue management more practical, approachable, and fun.

I’m Richard Bedenham, Director of PrimalRMS, part of the webhotelier | primalres travel tech group. I’ve spent years in hotel tech and RMS development — and had the privilege of contributing to the creation of revhero RMS.

Revhero is the result of an incredible team effort — built by a diverse group across many disciplines to help hoteliers make better decisions.

This is my personal space to share:
• Practical revenue tips
• Behind-the-scenes insights
• Real lessons from implementation
• Creative takes on the future of RMS

From MyRatesMagic to revhero— the journey continues.  
🔗 Learn more: https://www.webhotelier.net  
📍 Based in Cyprus, working across EMEA  
📬 Contact: richard.bedenham@webhotelier.net | richard.bedenham@rjsystems.co  

📝 Disclaimer: Views are my own and do not necessarily represent webhotelier, primalres, or affiliated companies.