Nytarra Naturals

Nytarra is India's 1st clean everyday home fragrance brand founded in 2020 by Tara Malhotra. We create safe, natural, handmade products in small batches, with a strong focus on sustainability, low-waste practices, and everyday use.

Our YouTube channel shares behind-the-scenes moments, product stories, and honest insights into building a women-led brand, along with simple rituals and ideas for creating calmer, more intentional homes.