Patrik Sporre

This channel is about a single idea: most commercial performance problems are design problems disguised as execution problems. The work here is at that level – the design of the commercial system itself, rather than the methodology, the team, or the effort applied inside it.

If you lead a commercial organisation and recognise the pattern – results that improve for a time, then the same problems resurfacing in slightly different forms – this is written for you. The aim is to give you the language to see commercial performance as something built, held, and made explicit in sequence, rather than something willed into being.

Patrik Sporre has spent nearly three decades inside commercial organisations, asking why capable teams keep solving the same problems. He is the author of The Architecture of Commercial Performance (Pricken Publishing, 2026).