Project Kartí

The Kartí Effect

 

Project Kartí is a New York City based brand founded by Kameron Crichlow. The name Karti is a spinoff on the well known rappers name Playboi Carti in which the CEO looks up to. 

 

The CEO considers this brand a ‘project’ solely because projects are a way to show your creativity and originality. Many people struggle with self- expression, and one way you can demonstrate self-expression is through clothing. 

 

Project Kartí is meant to be an inspiration for youth to find their uniqueness. Once individuals find a way to bring out their creativity, then we will see a world where being yourself becomes natural. 

 

Project Kartí will be an everlasting project, a project that can help show the world that we are all a gift, we just need to find the gift and exploit it.