rorymcfitness

I'm Rory, online fitness coach & founder of MF Coaching! 

I help busy people break the crash diet cycle, lose weight sustainably, and build confidence without giving up the foods and social life they love.

I grew up overweight, unfit, and low on confidence — so if that’s where you are right now, I know EXACTLY how you feel

Every mistake you’ve made in your fitness journey, I’ve made it before you.

At many points along the way, I was completely misled by social media. This is why I’m hellbent on making my content and coaching clear, evidence-based, and free from the nonsense that wastes people’s time.

No gimmicks. No crash diets. Just clear, simple advice that actually works.