Serial Moms

Welcome to our channel, where love, luxury, and reinvention collide.
We're a wife and wife duo on a mission to transform two passion driven businesses from the ground up: my wife's spa and my fine jewelry brand, AP'LAS New York. Follow along as we renovate, rebrand, and rebuild everything from the walls to the vision, sharing the real, unfiltered journey of entrepreneurship, creativity, and partnership.
Expect behind the scenes transformations, design decisions, business lessons learned the hard way, and the everyday moments of building something meaningful together as a couple. Whether it's sourcing materials, redesigning a client experience, or figuring out the next big move for our brands, you're getting a front row seat to it all.
New videos weekly. Subscribe and join us as we turn two dream businesses into something extraordinary.