Texas Immersive Institute

Texas Immersive Institute (TXI) is a program within the Moody College of Communication at the University of Texas at Austin designed to help students create immersive experiences that are intimate, interactive and experiential to engage audiences and build brands. TXI’s goal is to imagine the unknown into existence through the practice of immersion. Through its coursework, interactive events and technology-rich lab, TXI ensures its community will live at the intersection of culture and commerce such that consumers can engage through a blend of physical, digital and voice environments with ease.